Founded by David Friedman in 1960, we are a family-run business specialising in high-quality school ties (known as Wizz for Kids Ties) for school outfitters and corporate uniforms. Starting from a small workshop in London’s East End, David built the company on a foundation of honesty, hard work, and exceptional customer care.

As demand grew, we expanded and moved to our factory and head office in Wembley, North London, where we continue to craft beautifully made ties and scarves, always putting our customers first.